About

Harinder Pal Singh is a skilled marketing professional with over 6 years of experience in the industry. He is currently working as a Marketing Manager (Retail) at Star Foods, where he is responsible for analyzing brand positioning and consumer insights, shaping and communicating the company's vision and mission, and translating brand elements into plans and go-to-market strategies. Harinder also leads a team of marketing professionals working on brand initiatives and oversees new and ongoing marketing and advertising activities. With a Master of Business Administration (MBA) degree focused on marketing and international business from Panjab University, Harinder has a strong background in digital media management and a demonstrated experience of working in the writing and editing industry. He is skilled in Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Adwords, analytics, brand collaborations, and media partnerships. Harinder is also experienced in measuring and reporting the performance of all marketing campaigns, assessing ROI and KPIs, monitoring market trends, researching consumer markets and competitors' activities, and devising innovative growth strategies. Harinder has previously worked as a Digital Marketing Team Lead at a confidential company and as an SEO Executive at Stellen Infotech. He has a Bachelor of Technology (BTech) degree in Mechanical Engineering from PTU and completed his schooling at Kendriya Vidyalaya. Harinder's tech stack includes research scientist and search, and he is a highly motivated and results-driven individual who is passionate about delivering successful marketing campaigns.